THE TRAILER – A BIT ABOUT US
Vue is part of Vue International, one of the world’s leading cinema operators. From the brands creation in 2003 we have grown rapidly and now have a presence across 10 countries, winning numerous awards for both our service and innovation along the way.
With more than 850 screens across 91 cinemas nationwide, the UK&I remains the biggest territory serving 40 million customers last year and employing nearly 4500 people.
Our UK Head Office, based in Chiswick Park, West London offers a vibrant, fast paced environment where our employees work tirelessly to look for new ways of working and innovations that ensure we remain widely recognised as a leader in out-of-home entertainment and the ‘big screen’ experience.
ACT 1 – THE ROLE
We have an exciting opportunity for a Digital Marketing Manager to join our UK and Ireland Marketing team . Reporting into the Head of Marketing the Digital Marketing Manager will be responsible for the day to day maintenance and delivery of website, app, email & social media channels to maximise their effectiveness and increase traffic, conversion and customer retention. They will work closely with the UK&I Head of Marketing and Group Brand Manager to ensure business brand guidelines are adhered to across all digital channels.
Main Responsibilities include:
- Ownership of website content, curation & management
- Ensure all digital environments are optimised & supported for peak events
- Nominate new features to feed into Movio’s roadmap (Movio is a data analytics and campaign management tool specific to the film industry, used by Vue)
- Complete weekly reporting on key metrics and performance
- Oversee email campaigns implemented by the Assistant Digital Marketing Manager, acting as an advisory and escalation point
- Continual improvement of local market audience targeting, database growth and ROI
- Share audience insight & behaviours to help inform campaign strategies
- Deliver an annual plan and conduct quarterly reviews of all paid media activity
- Conduct a monthly review of channel performance
- Manage distributor assets, campaign approaches and shared insight for 3rd party activity (i.e. Disney / global distributor relationships)
- Input into the long range plan, budget & quarterly digital KPIs so that they reflect local slate and customer trends
ACT 2 – WHAT SKILLS AND EXPERIENCE YOU’LL NEED
- Digital Marketing and analytics experience gained within a fast moving, customer facing business.
- Expertise in Google Analytics and/or Adobe for analytics with campaigns across PPC, Display, YouTube and Social.
- Able to demonstrate a good understanding of digital content strategies across online channels.
- Experience in the delivery of stretch growth targets: traffic, revenue and profit.
- Influenced web product development from a commercial and marketing role (ideally achieved within an agile environment).
- Knowledge of product management and technologies in the sphere of web development and CVM.
- Defined and launched digital propositions that have delivered clear business benefits.
- Able to demonstrate success in the field of ecommerce where they have leveraged CVM technologies and expertise to drive sustainable and profitable revenue growth.
- Clearly understands how CRM systems interface with other digital and POS systems to drive behavioural change amongst consumers and staff to deliver profitable growth.
- Identified, developed and executed customer insight mechanisms that deliver actionable consumer insights.
- Implemented a customer segmentation strategy that delivered tangible business results.
- Developed and put in place Customer Satisfaction measurements and identified improvements.
- A good sense of humour!
THE FINALE – WHY YOU’LL WANT IT
- A competitive salary
- Annual company Bonus Scheme
- 23 Days’ Holiday (plus bank holidays), increasing by one day with every year of service up to a maximum of 25
- Employer Contributory Pension Plan, Private Healthcare, Life Assurance
- Unlimited free cinema tickets for yourself and up to 4 guests plus 40% off concessions