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Digital Marketing Manager

UK&I Head Office
Salary DOE

This vacancy has now expired.


Vue is part of Vue International, one of the world’s leading cinema operators. From the brands creation in 2003 we have grown rapidly and now have a presence across 10 countries, winning numerous awards for both our service and innovation along the way.

With more than 850 screens across 91 cinemas nationwide, the UK&I remains the biggest territory serving 40 million customers last year and employing nearly 4500 people.

Our UK Head Office, based in Chiswick Park, West London offers a vibrant, fast paced environment where our employees work tirelessly to look for new ways of working and innovations that ensure we remain widely recognised as a leader in out-of-home entertainment and the ‘big screen’ experience.


We have an exciting opportunity for a Digital Marketing Manager to join our UK and Ireland Marketing team . Reporting into the Head of Marketing the Digital Marketing Manager will be responsible for the day to day maintenance and delivery of website, app, email & social media channels to maximise their effectiveness and increase traffic, conversion and customer retention.  They will work closely with the UK&I Head of Marketing and Group Brand Manager to ensure business brand guidelines are adhered to across all digital channels.

Main Responsibilities include:

  • Ownership of website content, curation & management
  • Ensure all digital environments are optimised & supported for peak events
  • Nominate new features to feed into Movio’s roadmap (Movio is a data analytics and campaign management tool specific to the film industry, used by Vue)
  • Complete weekly reporting on key metrics and performance
  • Oversee email campaigns implemented by the Assistant Digital Marketing Manager, acting as an advisory and escalation point
  • Continual improvement of local market audience targeting, database growth and ROI
  • Share audience insight & behaviours to help inform campaign strategies
  • Deliver an annual plan and conduct quarterly reviews of all paid media activity
  • Conduct a monthly review of channel performance
  • Manage distributor assets, campaign approaches and shared insight for 3rd party activity (i.e. Disney / global distributor relationships)
  • Input into the long range plan, budget & quarterly digital KPIs so that they reflect local slate and customer trends


  • Digital Marketing and analytics experience gained within a fast moving, customer facing business.
  • Expertise in Google Analytics and/or Adobe for analytics with campaigns across PPC, Display, YouTube and Social.
  • Able to demonstrate a good understanding of digital content strategies across online channels. 
  • Experience in the delivery of stretch growth targets: traffic, revenue and profit.
  • Influenced web product development from a commercial and marketing role (ideally achieved within an agile environment).
  • Knowledge of product management and technologies in the sphere of web development and CVM.
  • Defined and launched digital propositions that have delivered clear business benefits.
  • Able to demonstrate success in the field of ecommerce where they have leveraged CVM technologies and expertise to drive sustainable and profitable revenue growth.
  • Clearly understands how CRM systems interface with other digital and POS systems to drive behavioural change amongst consumers and staff to deliver profitable growth.
  • Identified, developed and executed customer insight mechanisms that deliver actionable consumer insights.
  • Implemented a customer segmentation strategy that delivered tangible business results.
  • Developed and put in place Customer Satisfaction measurements and identified improvements.
  • A good sense of humour!


  • A competitive salary
  • Annual company Bonus Scheme
  • 23 Days’ Holiday (plus bank holidays), increasing by one day with every year of service up to a maximum of 25
  • Employer Contributory Pension Plan, Private Healthcare, Life Assurance
  • Unlimited free cinema tickets for yourself and up to 4 guests plus 40% off concessions

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