THE TRAILER – A BIT ABOUT US
Vue is part of Vue International, one of the world’s leading cinema operators. From the brands creation in 2003 we have grown rapidly and now have a presence across 10 countries, winning numerous awards for both our service and innovation along the way.
This role focuses solely on the UK and Ireland business. With 843 screens across 87 sites nationwide, the UK&I remains the biggest territory serving over 30 million customers every year and employing nearly 4000 people.
Our Head Office, based in Chiswick Park, West London offers a vibrant, fast paced environment where our employees work tirelessly to look for new ways of working and innovations that ensure we remain widely recognised as a leader in out-of-home entertainment and the ‘big screen’ experience.
ACT 1 – THE ROLE
We have an exciting opportunity for a Community Manager to join our UK&I Digital Marketing department. Reporting into the Head of Digital the Community Manager will play a critical role in the continued expansion of Vue’s CVM and digital marketing capabilities. This role will implement strategies for social across all its channels, enhancing the customer experience and delivering insight and engagement that will transform value to the company of Vue’s fans & followers.
Main Responsibilities include:
- Executing Vue’s social strategy to achieve affinity & purchase goals (engagement & transactions)
- Taking ownership of customer service across all social channels
- Monitor social channels, listening to customer feedback and highlighting and responding to issues in a timely fashion
- Escalate recurring issues to the relevant business owners & customer services
- Help evolve a tone of voice across our community that reflects our brand values
- Establish feedback loops for venues, marketing teams, retail & screen content
- Creating a genuine community from our existing pool of fans & followers
- Day to day community management to bring Vue’s social strategy to life
- Work with the Digital Marketing team to deliver campaigns that can live, or be amplified across, our social channels
- Work with the Digital Agency to deliver a monthly content calendar and a steady stream of engaging social content across core channels
- Encourage use of www.myvue.com for customers to self-serve, browse & transact
- Ensure we are not just responding to trends within the industry, but leading the way
- Looking externally at how the best performing brands on social leverage advocacy to become best in breed in the entertainment sector
- Feed into all reporting strands where our community plays a role
ACT 2 – WHAT SKILLS AND EXPERIENCE YOU’LL NEED
- Proven experience of defining, launching and delivering social strategies that have delivered clear business benefits
- Been responsible for a large online community, and understand the importance of this audience in relation to brand reputation
- Commercial understanding of how a successful multi site business operates, and its key drivers
- Demonstrated a track recorded of using digital/social to help brands translate experiences from analogue to digital
- Strong technical knowledge of community platforms, systems and software
- Experience in social and community customer service
- Developed effective and appropriate benchmarks to ensure your existing audience is well served, and new audiences are sought and engaged with
- Good sense of humour
THE FINALE – WHY YOU’LL WANT IT
- A competitive salary
- Annual company Bonus Scheme
- 23 Days’ Holiday (plus bank holidays), increasing by one day with every year of service up to a maximum of 25
- Employer Contributory Pension Plan, Private Healthcare, Life Assurance
- Unlimited free cinema tickets for yourself and up to 4 guests plus 40% off concessions